Mailchimp 
More Than a Small Business Campaign

SCOPE: PHOTOGRAPHY, ART DIRECTION, OUT-OF-HOME, PRINT

We worked with Mailchimp to launch their first ever in-house campaign. 

Mailchimp is known for helping small businesses. But they wanted to reach and talk to bigger, growing small businesses (not the mom and pop type). Thus, they created this campaign; showing small business owners that just like them, Mailchimp is built to help you grow and succeed.

Mailchimp chose Breakfast for Dinner to produce, art direct, and photograph five vivacious fake growing businesses. We got to capture both their personalities and their products.

A company that designs original pool floats for adults who refuse to grow up.

What started as a single dumpling cart has quickly expanded to three, with plans to get to a fleet of 300 in the near future. 

An alternative to the traditional energy drink built by two best friends that wanted to create a beverage that matched their own energy — calm, cool, collected and healthy. 

This forever metalhead realized that her music was actually a way to channel her inner chi. She now has 25  locations and an ever expanding line of merch. 

An ex-Silicon Valley (and animal lover) created an innovative dog frisbee backed by investors that’s standing out in the crowded dog toy space.