![](https://freight.cargo.site/t/original/i/82884f4106fd6ee9c38920767d1cb03583469a662553e7fcaed9ff667437ce13/DyeMore-Group-Shot.jpg)
Rit Dye
SCOPE: PHOTOGRAPHY, stop-motion, website imagery, in-store display
After 100 years in business, iconic dye brand Rit was looking to reinvent itself. We helped them create a new visual identity that is modern, colorful, and most importantly fun.
![](https://freight.cargo.site/t/original/i/4900fb76187d3e49ff91ea0fb55be14668a64934b804c0316f98f1ef1b9035c1/11_Rit_March201245-Edit.jpg)
![](https://freight.cargo.site/t/original/i/3187a6aa3b9812148211e81f1de62aa15eb108d444661075e2d99bddd10915fa/13a_Rit_June19.jpg)
![](https://freight.cargo.site/t/original/i/279a2725804a2341b5a54180115cc42eb20f0a2df7acc1733c451c45875c5c9d/Back2BlackTieDye.jpg)
![](https://freight.cargo.site/t/original/i/17c20c242347b1dec58513092fcb864e11e596a2f0bb9baec2b7cc13f671db6e/Untitled-2.jpg)
![](https://freight.cargo.site/t/original/i/0b1b1ac02b734c1a50032e02dc3169486ecd2a698051aedb8d40cf7b1c090b3b/Layout-2-Edit.jpg)
![](https://freight.cargo.site/t/original/i/c42529883ebb211ebdbf6d4edab6d83625e185a4ce40d77be413f3c906f14194/Microwave-PSA.jpg)
![](https://freight.cargo.site/t/original/i/30ccd3180da4a51e0f6220af6ab5765b19ac4737bb236fcb0b83b72fe757e1b7/Converse.jpg)
![](https://freight.cargo.site/t/original/i/b871a432887e7acdf0a61c198704c7fd38a08167bf293696213266f9afb9ad8d/Screen-Shot-2022-03-09-at-10.52.16-PM.png)
Real People
We helped Rit create a photo series highlighting various dyers of all ages. During the 2020 pandemic, tie dye became one of the most popular at home DIY activities.
![](https://freight.cargo.site/t/original/i/b13552bcbc0696c16a4cfbde6db3e1336ca7eafb708b2268954a548758d242a3/_90A9941-Edit.jpg)
![](https://freight.cargo.site/t/original/i/18198d0ac42d6658972762e123e7696f180adb1a11ec93ea4576b4939591b6da/_90A3482-Edit-1.jpg)
![](https://freight.cargo.site/t/original/i/94e49f25c61391bfa2d100c7f6848543a02678cc2a2d9fa0f8e845df49bb39ac/_90A3231.jpg)
Stop-Motion Video
In Action
Product Pages, TUTORIALS, In-store Displays![](https://freight.cargo.site/t/original/i/30f5cb593678dc4e857b37fd318b553537ecd043159e2d29e18450d195ee9935/Screen-Shot-2020-12-29-at-5.57.34-PM.png)
![](https://freight.cargo.site/t/original/i/f555045fea6081eb79a73ff6425bfec6830e71b6eceb7581c8e52aa643c2cd64/Screen-Shot-2020-12-29-at-5.45.53-PM.png)
![](https://freight.cargo.site/t/original/i/a22223d4b811d43392234c82840d2d3dbbfe1f07c58a709b6ea97c005964a882/Screen-Shot-2020-12-29-at-5.08.07-PM.png)
![](https://freight.cargo.site/t/original/i/4edb31337a073f15ca497ffd10b09f14b016804266c894a70d597d49a819cc71/Screen-Shot-2020-12-29-at-6.00.47-PM.png)
![](https://freight.cargo.site/t/original/i/2758625505b0c175af41a1e58c5cfd329373a521f8ba4cf32e5f8ccf3c34c3cf/Displays.jpg)
Credits
jxl | graphic design
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