Rit Dye


SCOPE: PHOTOGRAPHY, stop-motion, website imagery, in-store display
   
After 100 years in business, iconic dye brand Rit was looking to reinvent itself. We helped them create a new visual identity that is modern, colorful, and most importantly fun. 























Real People


We helped Rit create a photo series highlighting various dyers of all ages. During the 2020 pandemic, tie dye became one of the most popular at home DIY activities.

























Stop-Motion Video




 









In Action

Product Pages, TUTORIALS, In-store Displays










Credits
jxl | graphic design




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